Designers often don’t take the time they should to learn about how basic psychological principles can effect the experience their visitors have on the websites they build.
Today I will share with you 3 crucial points to ensure your branding is successful short and long term.
I saw a digital marketers site the other day and it was terrible, it hurt my eyes and was totally dysfunctional! He may be good at what he does, but it doesn’t look like it from the outside. You have to make a users experience exceptional as well as tapping into a few psychological beliefs to get potential customers ready to buy from you.
When I landed on this site it made me feel like I was not going to get a very good result from anything I bought from this company because they did not practice what they preached.
There was no clear website functionality that was user friendly and no brand consistency. So you know what I did… just what any other person would do… I left the site.
Now if you are going for a good SEO rating, this is a sure way not to get one. Google does NOT like websites that have a high bounce rate. That means people leave as soon as they arrive. They jump from page to page and are board or don’t get the info they need so they leave. This gives you a bad Google score so you will rank lower on their pages.
That is what you should NOT do, now onto what you SHOULD do!
1. Brand consistently: How to make things look pleasing to the eye with basic branding. This not only makes Google happy when you are consistent with content, but it also works positively with the psychology of your potential clients.
Consistency needs to happen across the board:
Posting on social media regularly
Emailing your database regularly
New content creation going out to your contacts regularly
AND…. Consistency in your branding which I will share about next.
So why does this help?
~ It creates reliability
~ Creates trust
~ Builds a good relationship
~ It positions you as the go to person in your industry.
~ Shows Google that your website is active and continually being updated with fresh information.
~ It shows your social platforms that you are active and gaining engagement from your community.
~ AND most of all, it shows your potential customers that your business is alive and well.
If you remain consistent online your business will be active off line.
2. Colour Psychology Influences mood, and can even influence a reaction.
When choosing colours for your company it is crucial that you take colour meanings into consideration depending on how you want your viewers to feel and also in relation to what type of products and services you offer.
Take a look at these meanings below if you are trying to choose:
Red: Love and intensity
Blue: Stability, productivity and calmness
Green: Go, action
Yellow/gold: Energy, attention
Purple: Wealth and wisdom
Brown: Reliability and strength
Orange: Enthusiasm and attention
Pink: Kindness and trust
You should choose shades that complement each other. One main colour and two supporting colours. If you need help you can use this site:
Once you choose the colours you want you should keep a record of the universal colour code to keep all your marketing uniform across all your company content.
3. Fonts need to be uniform across all your content also:
You will need to choose 1 main font and 2 sub fonts.
You will use your main font for headings and titles: Make it bold and easy to read.
Sub fonts should also be clear and easy to read. To be a bit original, go to font Squirrel or a similar site to download your companies fonts.
If you spend some time to get this right at the start it will serve your company long term and make it easy for potential customers to recognize your brand wherever they see your content.
Have an amazing day,