Everyone wants to know how to get more leads for their business right? But not everyone knows how to do it.
Peoples BS radars are on and skepticism is high. We are all too familiar with being sold to poorly.
AND… when someone is marketing to us in the right way, we are often much more open to it, or we don’t even know its happening.
What I am going to share with you is the way that people actually like being marketed to. Sometimes you might not even know it, and then all of a sudden you are buying something that you didn’t even know that you needed!
This one thing I am about to share with you has created billions of dollars in sales worldwide for many different people, many different businesses in many different industries. So chances are if you are in business, it will work for you.
This is how you are going to outlast your competition and double, triple or even quadruple your leads in the next 30 days?
Sound too good to be true!? Well, I thought so too until my company put the time and effort in and got the results for ourselves. The thing is, most people aren’t willing to do the work.
Most people want a quick fix, overnight success or a golden egg.
Well, I can tell you that this is more like getting the goose that lays the golden eggs. So if you put in the groundwork, you will be able to produce a never-ending amount of golden eggs… in other words, quality leads and customers.
OK, so you want to know how to get the goose!?
Care more about your customers getting what they need than you getting a sale.
And there actually is a strategy to it.
It’s called Value-Based Marketing.
NO MORE Buy Buy Buy, we provide the best service, at the lowest price!
It’s time to “Give before you ask.”
This is how you will build a sustainable brand. This is how you create lasting relationships with life long clients.
Slow and steady wins the race.
So how do you do it?
Create content-rich, HIGH-VALUE FREE information for your customers to consume and benefit from.
It’s about trust-building by position yourself as the expert in your industry and building relationships by getting people to buy from you when they know, love and trust you.
Here are the steps you need to take:
1. Offer valuable content in the way of PDF download, informative video, E-book or white paper.
2. Have a landing page built so you can get your clients details in exchange for the value you are providing them. This way you can check in on them later and provide more value about other things they might be interested in.
3. Be consistent with your information sharing. Always keep up the communication with your new contacts so your company stays at the forefront of their mind for when they do need your product or service. That way when they are ready to buy you will be the only logical choice.
4. Automate your contact points with them so you don’t have to live your life consumed by messaging everyone. But make sure you use a platform that allows you to put contacts in different pools so they don’t feel like they are being blanket marketed to. Automation is all about personalization these days. People need to feel like they are not just a number.
You will soon find that if you follow these few steps and do it right, you will have a consistent flow of customers knocking at your door.
Here are some numbers to show you why this works…It’s all about the number of touchpoints and care you show.
Did you know that 48% of business owners never follow up with a prospect after the first connection!?
Only 25% of business owners make a second connection and then stop.
12% make 3 connections and then stop.
ONLY 10% of business owners make more than 3 connections.
Now let’s see when most sales are made…
2% of sales are made on the first point of contact
3% on the second
5% on the third
10% on the fourth connection
AND get this… 80% of sales are made on the fifth to twelfth point of contact.
You know what that means… If you adopt this method I have shared with you above and become a business owner who cares, connecting with your contacts on a regular basis offering valuable information or small gifts of value, you will be the 10% of business owners who are getting 80% of the sales.
You will be doing what most people won’t do. Caring more about your contacts than you do about the sale, so in turn, you will get the sale.
Have an amazing day,